A go-to-market strategy is basically your game plan for launching something new. It’s about knowing who your customers are, what problem you’re solving for them, and why your product or service is the best choice. From there, you figure out your pricing, decide which channels you’ll use to reach people, and set some goals to track how things are going. Having this plan in place keeps you focused and gives your launch a much better shot at success. 

But that’s a lot of work. You’d need professionals to draft an initial plan that outlines GTM strategies for your product. What is better than AI to help you map out a GTM strategy? There are multiple AI tools available, but Perplexity Comet is different, especially when you want to draft your vision and your approach to help marketing teams understand exactly what you want. 

This tutorial teaches you how to use Perplexity Comet to understand and map out a Go-to-market strategy that can act as a springboard for ideas and plans that might help your product stand out in the market. We’ll show you how to access Perplexity Comet, access successful GTM strategies in your notebook in Notebook LM, and write a prompt for Perplexity to access your notes in the notebook and draft a tight and responsive GTM strategy for your product. 

By the end of this tutorial, you’ll be able to:

• Gather your ideas in a notebook
•  Dig into market segmentation using Perplexity Comet
• Generate marketing strategy and promotions
• Plan your launch and operation

Let’s get right into it!

Step 1 - Gather your ideas in a notebook

The best way to get started is to gather your ideas in a notebook using Google Notebook LM. These ideas can act as a starting point for mapping out strategies with Perplexity Comet. 

Open Perplexity Comet browser. Go to NotebookLM and log in to your account.

Click ‘Create new notebook.’ Upload the sources or ideas you have for the GTM strategy. It can be PDFs, Excel sheets, documents, and web links. 

You can ask the Comet assistant to populate your NotebookLM with sources that will help you devise a sound GTM strategy for your product. 

Fire up the ‘Assistant’ in the top right corner of the Comet browser. Instruct it to find mind maps and lay out strategies used by companies that sell wicker gift baskets and hampers. 

Prompt:

Find and list resources on the web that help me devise a GTM strategy to sell wicker gift baskets and hampers. List mind maps and other strategies. Populate my NotebookLM sources with your sources.

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Now you can use these notes and web resources to devise a GTM strategy. This is the stepping stone that will help you build your own GTM roadmap.

Step 2 - Dig into market segmentation using Perplexity Comet

Let’s get on with mapping the GTM strategy for wicker baskets and hampers. First, we need to find the market segment for our product. Break your market into smaller groups based on things like who they are (age, income), where they live, what they care about (values, lifestyle), or how they behave (buying habits, budget). Think about groups like people nearby, businesses that spend more on corporate gifts, or folks with certain lifestyle preferences. Once you’ve got those groups, pick the one that makes the most sense to focus your marketing on.

Prompt:

Act as a world-class marketing genius. Use the sources in NotebookLM. Find out the market suitable for {specify your product}. Break the market into smaller groups based on things like who they are (age, income), where they live, what they care about (values, lifestyle), or how they behave (buying habits, budget). Provide information about groups like people nearby, businesses that spend more on corporate gifts, or folks with certain lifestyle preferences. Once you’ve got those groups, pick the one that makes the most sense, keeping in mind that we are looking for a market that buys {specify your product}.

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Now, create a mind map based on the market segmentation. The mind map helps you understand the market segments and formulate a plan to market your product in a segment that might be your target audience. 

Prompt:

Create a mind map to help me understand the market segments. Focus on corporate gifting that helps companies gift high-value items to C-level executives. 

You can use popular mind mapping tools like Xmind and use Comet to create a mind map. 

Step 3 - Generate marketing strategy and promotions

Once you have identified the market segment for your product, instruct Comet to help you generate a marketing strategy for it. A marketing strategy involves finding business goals, target audience, unique value proposition, brand positioning, messaging and key themes, marketing channels, content plan, and pricing and offers. 

Prompt:

Create a comprehensive marketing strategy for ABC wicker baskets and hampers. Write business goals, identify the target audience, suggest a unique value proposition, brand positioning, marketing channels, and pricing and offers. Put everything in a dashboard.

You can also create a visual dashboard that charts out the marketing strategy.

Do not stop here. Use Comet to map out customer journey, budget allocation, timeline and campaign calendar, team and responsibilities, metrics, and KPIs. Review and optimize the plan. 

Step 4 - Plan your launch and operation

Now that you’ve nailed down your audience and marketing, it’s time to think about the actual launch and how things will run day to day. Picking the right moment, like the holiday rush, can make a huge difference. From there, you’ll want to map out the nuts and bolts, such as prepping inventory, putting baskets together, handling shipping, and making sure customer service is ready. Keep an eye on your expenses and sales as you go, and don’t be afraid to make adjustments along the way.

Use the following prompt to get started with planning your launch and operation. 

Prompt:

Consider yourself an award-winning marketer. Propose and draft a planning and launch operation for {specify your product and describe it}. Write a detailed plan to launch the product in the {specify the market segment}. Provide a detailed operational plan to market the product. Create a dashboard of the launch and operational procedures.

You can also create a chart to understand the launch and operational procedures. 

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If you want to create a playbook or Standard Operating Procedure (SOPs) for the launch and operational procedures, you can instruct Comet to create one for you. It can also create a webpage of the playbook you can share with your team.

Prompt:

Create a playbook of the launch and operational procedures and put it in a webpage for me to share with my team. Use colors for headings, making it pleasing to read.

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Comet didn't create a dedicated webpage, instead it put everything in a Google document. Here is the result:

That’s it for this tutorial, AI marketing wizards! Perplexity Comet is only limited to your imagination. Make it work for you. Plan everything in detail, be it the marketing and promotion strategies or launch and operational procedure. It all depends on how you execute these strategies. Once you get used to Comet, you might never go back to other popular browsers.