What is Campaign Monitor?

Campaign Monitor (now part of Marigold) provides email marketing focused on beautiful design and brand consistency. The platform offers drag-and-drop email builders, automation capabilities, and analytics—with particular strength in creating visually stunning emails that maintain brand standards.

For marketing teams prioritizing email design quality and brand control, Campaign Monitor delivers templates and tools that produce consistently beautiful communications.

Key Features

Email Builder

Drag-and-drop builder creates professional emails without coding. Templates designed by email experts ensure mobile responsiveness. Brand-locked elements maintain visual consistency across team members.

Template Management

Create branded templates that teams reuse. Lock design elements while allowing content editing. Ensure every email meets brand standards regardless of who creates it.

Marketing Automation

Build automated email journeys based on subscriber behavior. Welcome series, abandoned cart recovery, and re-engagement campaigns run automatically.

Personalization

Dynamic content changes based on subscriber data. Personalized subject lines, content blocks, and recommendations improve engagement.

Analytics

Track opens, clicks, conversions, and revenue. Understand what content resonates. Heat maps show exactly where subscribers click.

List Management

Segment subscribers based on behavior, preferences, and data. Targeted sends improve relevance and reduce unsubscribes.

Pricing

Campaign Monitor offers Basic plans starting at $9/month for small lists. Unlimited at $29+/month removes sending limits. Premier adds advanced automation and support. Pricing scales with subscriber count.

Who Uses Campaign Monitor?

Brand-conscious companies choose Campaign Monitor for design quality. Agencies, media companies, and consumer brands prioritize beautiful emails.

Marketing teams wanting brand control use template locking to ensure consistency. Multiple team members create emails within brand guidelines.

E-commerce businesses drive sales with targeted campaigns and automation. Product-focused emails showcase merchandise attractively.

Campaign Monitor vs Competitors

Campaign Monitor vs Mailchimp

Mailchimp offers broader features and free tier. Campaign Monitor focuses on email excellence and design. Mailchimp for all-in-one; Campaign Monitor for email-focused quality.

Campaign Monitor vs Klaviyo

Klaviyo dominates e-commerce email with deep integrations. Campaign Monitor serves broader use cases with stronger design focus. Klaviyo for e-commerce; Campaign Monitor for brand-focused email.

Final Verdict

Campaign Monitor excels at beautiful, brand-consistent email marketing. For organizations where email design quality matters, the platform delivers excellent templates and tools.

Rating: 4.3/5