The Big Idea: Why Klaviyo Exists

Klaviyo positions itself as an all-in-one growth engine for B2C brands. Instead of spreading customer data across half a dozen tools, Klaviyo pulls everything into one place and lets you act on it through email, SMS, push, reviews, and even WhatsApp. The promise is simple: get smarter with every send, turn browsers into buyers, and keep customers coming back. 

Marketing teams love the platform because it speaks "e-commerce" out of the box. Whether you run on Shopify, WooCommerce, Magento, or a custom stack, the integration takes minutes, not months. With the data flowing, Klaviyo’s AI suggests who to target, what to say, and when to deliver it—helping small stores punch above their weight while giving larger retailers deep analytics. 

[cta text="Sign up for Klaviyo"]

Features That Matter

Below are the headline capabilities that make Klaviyo shine. Each deserves its own spotlight.

Customer Profiles & Segmentation

Every subscriber, buyer, or anonymous site visitor gets a unified profile that tracks clicks, orders, reviews—even predicted gender or churn risk. Segment AI lets you describe an audience in plain language and watch the tool build it for you.

Automated Flows

Welcome series, browse abandonment, win-back sequences—flows are the beating heart of Klaviyo. A drag-and-drop builder plus "Flows AI" mean you can describe your goal ("re-engage lapsed VIPs") and receive a ready-to-launch automation in seconds.

Omnichannel Campaigns

Need to blast a product drop to email, SMS, and push at once? Campaigns let you use the same segmentation and scheduling logic across channels, keeping messaging consistent while respecting each customer’s preferred touchpoint.

Forms & Teasers

Pop-ups, fly-outs, embedded forms, multi-step quizzes—you can build them all natively. Teasers (those polite little bubbles that re-open a form after it’s closed) boost opt-ins without nagging visitors. 

Klaviyo AI

Under the hood, Klaviyo AI predicts next order date, lifetime value, and even channel affinity. On the creative side, Email AI drafts copy, Forms AI experiments with display timing, and Segments AI writes audience logic—cutting hours of manual work. 

Pricing in 2025

Klaviyo’s pricing is tied to active profiles (i.e., contacts you could legally message). Plans auto-scale up or down each month, a change rolled out in February 2025.

• Free plan: up to 250 profiles and 500 email sends per month—great for tiny stores kicking the tires. 
• 2 000 profiles: about $60/month and 20 000 email sends. 
• 20 000 profiles: around $375/month with 200 000 sends.
• 50 000 profiles: roughly $720/month.
• 100 000 profiles: ≈ $1 380/month.

Add SMS and you’ll pay for message credits on top of the profile tier. High-volume senders can also opt into “flexible sending,” where Klaviyo bumps you up temporarily during big promotions, then downgrades you automatically the following cycle. 

Is it pricey? Compared to Mailchimp, yes—especially above 50 000 contacts—but many merchants gladly trade cost for richer data and stronger ROI. 

[cta text="Sign up for Klaviyo"]

Frequently Asked Questions

How can bulk delete subscribers Klaviyo lists?

Create a list or segment of the contacts, head to Settings → Other → Profile maintenance, choose the list, and click Delete. Remember: deletion is permanent; suppressing is safer if you just need them off your send list. 

How delete subscribers Klaviyo?

For one-offs, open the profile and hit Delete or Suppress. For multiple contacts, upload a CSV to the suppression list or use the bulk delete workflow above.

What are Klaviyo paid plans?

Paid plans start once you pass 250 profiles. Pricing scales by active profile brackets (e.g., 501–1 000, 1 001–1 500, 2 000, 20 000, etc.) and unlock chat support, footer de-branding, and higher send limits. 

How assign list to signup form Klaviyo?

Open the form editor, click the submit button, and pick a new List to Submit from the dropdown. Publish the changes and you’re done. 

Does mailchimp have a teaser like Klaviyo?

Yes. Mailchimp calls them “second-chance elements,” tiny bubbles that re-open a dismissed pop-up. Functionally, they mirror Klaviyo’s teasers.

Does mailchimp have popup teaser button like Klaviyo?

It does. In Mailchimp’s form designer, add a 2nd Chance Container under the Follow-up panel to achieve the same sticky teaser behavior. 

How test emails Klaviyo?

Inside any drag-and-drop email, click Preview & Test, choose a profile, then hit Send Test. You can also create a “Preview” list and send a live campaign to experience real tracking links. 

Does Klaviyo have embedded form WooCommerce?

Yes. Build an embed form in Klaviyo, copy the code, and paste it into a WooCommerce widget or footer. The official Klaviyo plugin supports this workflow. 

What is Klaviyo?

Klaviyo is a customer data and marketing automation platform built for commerce brands. It merges CRM, email, SMS, push, and analytics so you can grow revenue from one dashboard. 

Is Klaviyo down?

You can always check status.klaviyo.com. As of today, all systems are operational with 99.99 % uptime over the last 90 days.

What does Klaviyo do?

It ingests behavioral, transactional, and predictive data, then lets you build targeted segments, automated journeys, and on-brand campaigns across multiple channels. The result: higher lifetime value and less manual busywork. 

How to edit a trigger in Klaviyo?

You can tweak trigger filters anytime, but the core trigger itself is locked. Need to change it? Clone the flow, select a new trigger, and archive the original.

How to make a poll Klaviyo?

Klaviyo doesn’t have native survey blocks. Instead, create your poll in a third-party tool (Typeform, Zigpoll, etc.), grab the link, and add it as a button or image in your email. Responses sync back via the integration. 

[cta text="Sign up for Klaviyo"]

Should You Try Klaviyo?

If you run an online store and crave data-driven growth, Klaviyo is hard to beat. It costs more than entry-level ESPs, but the payoff is richer segmentation, smarter automation, and built-in AI that keeps getting sharper. For many brands, that equals higher revenue per send and happier customers.

Spin up a free account, import a segment of your list, and launch a welcome flow. Odds are you’ll see revenue in the dashboard before the trial timer even blinks. That’s when Klaviyo’s value clicks.