Marketing research is a serious business. It commands top dollars, especially when the research is required to increase revenues, explore new markets, launch new products, and woo customers into buying your products. Most marketers use all kinds of data to find an edge in the market for their products/services. It’s like getting your foot in the door. They need a piece of the market pie to set up their shop and get to business. And what better way to achieve this than finding what your competitors are up to?

Profiling your competitors across multiple financial metrics, for example, is not an easy task. Marketers spend weeks, even months, trying to find out about their competitor’s position in the market, their product’s net value, and other key metrics. It’s not about competition or taking them down one by one; it’s about finding a value in the market that your competitors might not have perceived yet. 

Manus is a great tool for researching across multiple data spectrums. All you need is a comprehensive prompt, knowledge of the financial metrics (you can just Google it), and the desire to understand your competitor’s offerings and their business.

In this tutorial, we’ll show you how to use Manus’s wide research feature to profile your competitors across multiple financial metrics. We will teach you how to gather the metrics, find their detailed financial reports, and write a comprehensive and detailed prompt for over 50 to 100 competitors in the market. 

By the end of this tutorial, you’ll be able to:

• List the metrics
• Access Manus and draft a comprehensive prompt
• Tailor the data and create a report
• Download the data

Let’s get started right away

Step 1 - List the metrics

Find the financial metrics to profile your competitors' data. Just a simple list of financial metrics, nothing fancy. Let’s say you are in the business of selling gift baskets. Find the financial metrics for gift baskets. A simple Google search will give you enough data to get started. 

Important tip: You must subscribe to a paid plan to activate wide research and have enough credits to get a list of top 50 or 100 competitors’ metrics. 

Here’s the list of financial metrics of the businesses that sell gift baskets. 

1 - Net income

2 - Net profit margin

3 - Gross profit margin

4 - Current ratio

5 - Working capital

6 - Accounts receivable turnover ratio

‍Quick tip: This tutorial is not limited to financial metrics; you can use these steps to figure out your competitors’ marketing tactics by profiling their marketing and sales metrics.

Step 2 - Access Manus and draft a comprehensive prompt

Go to Manus and log into an account.

Click the knowledge icon in the bottom left corner of the screen. 

Create a knowledge that enables Manus to ask clarifying questions before starting a task. 

Now, let’s write a comprehensive and detailed prompt that will activate wide research in Manus and provide detailed information across multiple financial metrics. 

Use the following prompt or write one yourself. You can modify this prompt accordingly. 

Prompt:

Find and compare top {specify the number of outputs} {specify the products and other details} across multiple dimensions - {list the metrics} and publish a comprehensive sortable comparison matrix online. 

‍Example: 

Find and compare the top 50 gift basket makers in Texas across multiple dimensions - net income, net profit margin, gross profit margin, current ratio, working capital, accounts receivable turnover ratio and publish a comprehensive sortable comparison matrix online. 

‍

Answer the queries Manus might have to clarify the prompt. 

Manus compiled the data and created a webpage with the prompted metrics. The details are amazing. 

Step 3 - Tailor the data

Provide follow-up prompts to tailor the data according to your requirements. You can do unlimited prompting to change the data metrics, or just about anything. 

Prompt:

The net income of all the businesses is the same. Change it to exact figures

You can edit the textual and tabular data in the report before publishing it. Simply click ‘Edit’ at the top right corner of the screen. Hover your mouse over an artifact on the page. Type a prompt and Manus will change or update the data. 

Hover your mouse over an artifact on the page. Type a prompt and Manus will change or update the data. 

Once you’re satisfied with the page, go ahead and click that ‘Publish’ button at the top right corner of the screen and publish this amazing comparison table online. Share it with your colleagues and friends without having to send attachments. 

That’s it for this tutorial, AI cosmonauts! Manus is an incredible tool for researching and gathering hard-to-find metrics and other data. It’s simple and doesn’t require a lot of steps. All you need to do is provide a prompt, and Manus will do the rest. How cool is that for an AI chatbot?