Last updated: January 2026

What Is ZoomInfo?

B2B sales used to mean cold calling from phonebooks and hoping to reach the right person. ZoomInfo transformed that reality by building the most comprehensive B2B contact and company database in the world—250+ million professional profiles, 100+ million companies, with direct dial phone numbers, verified emails, org charts, and intent signals that tell you when prospects are actively researching solutions like yours.

The platform has become essential infrastructure for modern B2B sales and marketing teams. When sales reps need accurate contact information, when marketers need to build targeted lists, when operations teams need clean CRM data—ZoomInfo is typically the answer.

For organizations where revenue depends on reaching the right decision-makers with the right message at the right time, ZoomInfo provides the intelligence that makes precision possible.

Key Features Explained

Contact Database

The core asset: detailed profiles on 250+ million business professionals. Direct phone numbers (not switchboards), verified email addresses, job titles, departments, reporting structures, and employment history. Search by company, title, department, seniority, geography, and dozens of other criteria.

Company Intelligence

100+ million company profiles with firmographic data: industry, revenue, employee count, location, technology stack, funding history, and organizational structure. Understand target accounts beyond basic demographics.

Intent Data

Know when prospects are in-market before they contact you. ZoomInfo tracks billions of online research signals to identify companies actively investigating topics related to your solutions. Reach buyers when they're researching, not after they've decided.

Org Charts

Visual organizational hierarchies show reporting relationships and decision-making structures. Identify all stakeholders in buying committees, find champions, and map influence patterns within target accounts.

Data Enrichment

Append ZoomInfo data to existing CRM records automatically. Fill in missing fields, correct outdated information, and maintain data hygiene without manual research. Integrations with Salesforce, HubSpot, and major CRMs enable seamless enrichment.

Sales Intelligence

Beyond contact data, ZoomInfo provides news alerts, funding announcements, leadership changes, and company developments that create conversation starters and timing triggers for outreach.

Workflows and Automation

Build automated sequences triggered by data changes or intent signals. When target accounts show research intent, automatically route to sales, add to campaigns, or trigger outreach sequences.

Chrome Extension

Instant access to ZoomInfo data while browsing LinkedIn, company websites, or email. Look up contacts and companies without leaving current workflows.

Product Suite

SalesOS — Sales-focused tools for prospecting, contact research, and deal intelligence.

MarketingOS — Marketing capabilities including audience building, account-based marketing, and programmatic advertising.

OperationsOS — Data management, enrichment, and integration tools for RevOps teams.

TalentOS — Recruiting-focused version for talent acquisition and HR teams.

Pricing (2026)

ZoomInfo uses enterprise pricing based on selected products, user seats, and data credits:

Professional — Core database access with basic search and export capabilities.

Advanced — Adds intent data, advanced search, and automation features.

Elite — Full platform capabilities including all intelligence features and dedicated support.

Pricing is significant—typically $15,000-$50,000+ annually depending on configuration. Request custom quotes based on specific requirements. Free trials available for qualified prospects.

Who Uses ZoomInfo?

Sales Development Teams

SDRs and BDRs use ZoomInfo for prospecting—finding contacts, building lists, and accessing direct dials that bypass gatekeepers.

Account Executives

AEs research accounts, map stakeholders, and track intent signals to prioritize deals and personalize conversations.

Marketing Teams

Marketers build targeted lists for campaigns, identify accounts for ABM programs, and enrich lead data for segmentation.

Revenue Operations

RevOps teams use ZoomInfo for CRM hygiene, data enrichment, and process automation across the revenue tech stack.

Pros and Cons

What We Like

Largest and most accurate B2B database

Direct dial phone numbers genuinely work

Intent data reveals active researchers

Robust integration ecosystem

Regular data refresh maintains accuracy

Comprehensive coverage across industries

What Could Be Better

Premium pricing excludes smaller businesses

Credit-based models require careful management

Some international data less complete than US

Complexity requires training investment

Contract negotiations can be challenging

ZoomInfo vs. Alternatives

vs. LinkedIn Sales Navigator: LinkedIn has better social context; ZoomInfo has better contact data (direct dials, emails). Many teams use both—LinkedIn for engagement, ZoomInfo for contact information.

vs. Apollo.io: Apollo offers similar features at lower price points. ZoomInfo has larger database and more mature features; Apollo provides better value for smaller teams.

vs. Lusha: Lusha focuses on contact data specifically. ZoomInfo offers broader intelligence including intent data and company information.

vs. Clearbit: Clearbit emphasizes enrichment and identification; ZoomInfo emphasizes prospecting and database access. Different strengths for different use cases.

For sales engagement alongside data, consider pairing ZoomInfo with Close or Salesflare for CRM, or SmartReach AI for outreach automation.

Tips for ROI

Train thoroughly: ZoomInfo's depth rewards users who learn advanced features. Invest in training.

Integrate tightly: Connect to CRM and sales tools for seamless workflows rather than manual export/import.

Use intent wisely: Intent signals are powerful but require appropriate follow-up. Don't spam researchers.

Manage credits: Understand credit consumption and plan usage to avoid unexpected costs.

FAQ

How accurate is ZoomInfo data?

ZoomInfo claims 95%+ accuracy on core contact data. Accuracy varies by data type and market segment. Regular refreshes maintain quality.

Is ZoomInfo GDPR compliant?

ZoomInfo maintains GDPR compliance programs including data processing agreements and compliance tools for European data.

Can individuals opt out?

Yes. ZoomInfo provides opt-out mechanisms for individuals who want their data removed from the database.

How does pricing work?

Annual contracts with seat-based and credit-based components. Custom quotes based on requirements. Negotiation is expected.

Final Verdict

ZoomInfo represents the gold standard in B2B intelligence. For organizations where sales efficiency directly impacts revenue, the platform's comprehensive data justifies its premium pricing.

The platform best serves mid-market and enterprise sales teams with sufficient deal sizes to justify investment. Startups and SMBs may find alternatives like Apollo.io more appropriate until scale justifies ZoomInfo's cost.

Rating: 4.5/5