WeTransact helps SaaS companies sell their products through Microsoft Azure Marketplace. If you build enterprise software and want to list it where Microsoft's customers can find and purchase it using their existing Azure committed spend (MACC), WeTransact handles the technical and strategic complexity of getting that listing live and generating revenue from it.
Important note: wetransact.com (the .com domain) is dead and redirects to a domain reseller. The actual product lives at wetransact.io. The company is based in Lyon, France, was founded in 2023 by three ex-Microsoft leaders (Johan Aussenac, Juan Jose Castiblanques, and Dick Dijkstra, each with over 10 years at Microsoft working on marketplace and partner programs), employs roughly 50 people, and won Microsoft Startup of the Year in France for 2025.
What It Actually Does
Cloud marketplace selling sounds simple until you try it. Publishing a transactable SaaS offer on Azure Marketplace involves Partner Center configuration, offer metadata, pricing models, lead management setup, private offer workflows (CSP, MPO, Direct PO), and ongoing optimization. Most SaaS companies either spend months figuring this out internally with their own engineering and partnerships teams or hire expensive consultants who may not understand the Microsoft ecosystem deeply enough to maximize the opportunity. WeTransact aims to compress that entire process into days, not months, using their platform and Microsoft-specific expertise.
The platform is organized around six pillars: a Marketplace Launchpad for publishing listings without needing a dev team, CRM-native deal management integrated with HubSpot and Salesforce for handling private offers and channel sales, a demand engine that connects ISVs to Microsoft's internal sales network and Azure-committed buyers, intent data and buyer signals for account-based targeting, automated Microsoft partnership management including incentive and rebate claiming, and a GTM Academy training program called TransactCertified.
They claim nearly 10% of all SaaS offers on Microsoft Marketplace are listed through their platform, with 450+ ISVs using it across various B2B verticals. For a company barely two years old, that is a significant market share in a niche that most people outside of cloud GTM do not even know exists.
Pricing
Four tiers, all priced in euros with annual billing. TransactWarm at 7,999 EUR/year gets you the customer and partner database, CRM integrations, customer success management, and priority support. TransactCertified at 10,999 EUR/year (marked as best value) adds a customer community and a structured 6-week certification learning path with expert-led cohorts. TransactGTM at 21,499 EUR/year adds marketing GTM advisory and sales GTM advisory services. TransactStellar at 39,999 EUR/year includes technographics enrichment, account-based marketing via their SpendMyMACC initiative, and AI-powered lead generation outreach.
Converted to USD, that is roughly $670-3,330/month depending on which tier you need. This is unambiguously enterprise pricing for companies serious about cloud marketplace as a sustained revenue channel, not a casual experiment or quick test. If your company does not already sell to enterprise buyers who have Azure committed spend, the ROI math probably does not work for you at this price point.
Visit WeTransactThe Niche Factor
WeTransact is exclusively Microsoft-focused. Competitors like Tackle.io, Clazar, and Suger support multiple cloud marketplaces (AWS, Azure, GCP). If you need to sell through AWS Marketplace or Google Cloud Marketplace alongside Azure, WeTransact does not cover those channels at all and you would need a multi-cloud GTM platform like Tackle or Clazar instead. That is a real limitation for companies with multi-cloud strategies.
The advantage of that exclusive focus: deeper Microsoft-specific expertise. The founders spent a combined 30+ years at Microsoft. They understand Partner Center workflows, co-sell program mechanics, MACC utilization strategies, and the internal dynamics of how Microsoft field sellers prioritize ISV solutions in their pipeline. That kind of institutional knowledge is extremely hard to replicate and gives their customers a genuine edge in navigating the Microsoft partner ecosystem.
Reviews are sparse. A handful on G2, one 5-star rating on Product Hunt, and nothing meaningful on Trustpilot or Capterra. For a B2B platform selling to other B2B companies at $8,000-40,000/year, this is not unusual. Enterprise software in niche categories rarely accumulates the kind of consumer-style review volume you see with mass-market SaaS. The Microsoft Startup of the Year award, the 450+ ISV customer base, and the self-reported 10% marketplace share provide some external validation.
Get a WeTransact DemoIf your company builds SaaS for enterprise buyers and you want to tap into the Azure Marketplace distribution channel without spending months on Partner Center configuration, WeTransact is one of the few specialized platforms that can get you there. The ex-Microsoft founding team and Azure-only focus are genuine differentiators in a market where most competitors spread across all cloud marketplaces. Just make sure the Azure Marketplace channel represents a meaningful enough revenue opportunity to justify the annual investment, and that your target buyers actually use Azure committed spend for third-party SaaS purchases.
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