Last updated: January 2026

What Is Softr?

Building web applications traditionally requires developers, months of work, and significant budgets. Softr changes that equation: it's a no-code platform that transforms Airtable, Google Sheets, and other data sources into fully functional web apps, client portals, internal tools, and membership sites—without writing a single line of code.

The platform bridges the gap between having data in spreadsheets and needing functional applications. Marketing teams build customer portals, operations teams create internal tools, entrepreneurs launch MVPs, and agencies deliver client solutions—all through visual building blocks that connect to existing data.

For teams with valuable data trapped in spreadsheets and Airtable bases, Softr transforms that data into interactive applications users can actually work with.

Key Features Explained

Visual App Builder

Drag-and-drop interface assembles pre-built blocks into complete applications. Lists, tables, forms, charts, calendars, and more snap together into layouts. No design skills needed—blocks come professionally styled and responsive.

Airtable Integration

Native Airtable connection turns bases into applications instantly. Lists display records, forms add new entries, and updates sync bidirectionally. Airtable becomes the database; Softr becomes the user interface.

Google Sheets Support

Google Sheets data powers applications similarly to Airtable. Teams already using Sheets can build applications without migration.

User Authentication

Built-in user management with email/password, magic links, and SSO options. Restrict content to logged-in users. Create member-only portals and internal tools with proper access control.

Conditional Visibility

Show different content to different users based on attributes, roles, or data relationships. Personalize experiences without building separate applications.

Custom Domains

Launch apps on your own domain for professional presentation. White-label solutions look like custom-built products.

Stripe Integration

Accept payments and manage subscriptions. Build membership sites, paid directories, and e-commerce applications with built-in commerce.

Embedding

Embed Softr apps in existing websites or embed external content within Softr. Integrate with existing web properties.

Pricing (2026)

Free — Build and launch with Softr branding. Limited features but functional applications. Great for testing.

Basic — $49/month. Remove branding, custom domain, 5 internal users. Suitable for small projects.

Professional — $139/month. More users, advanced features, multiple apps. Growing businesses and serious projects.

Business — $269/month. Team features, SSO, priority support. Professional deployments.

Enterprise — Custom pricing. Volume licensing, dedicated support, custom features.

Use Cases

Client Portals

Give clients access to project status, documents, and communication. Each client sees only their data from a shared Airtable base.

Internal Tools

Build dashboards, databases, and workflows for internal teams. Replace spreadsheet chaos with proper applications.

Member Directories

Communities and organizations publish searchable member directories. Add or update members in Airtable; the directory updates automatically.

Job Boards

Create niche job boards with posting and application functionality. Airtable stores listings; Softr provides the interface.

Marketplaces

Build listing sites, directories, and two-sided marketplaces. Vendor submissions flow to Airtable; approved listings appear on the site.

Pros and Cons

What We Like

Genuinely no-code—build real apps without developers

Excellent Airtable integration

Professional-looking output from templates

Built-in user authentication

Reasonable pricing for capabilities delivered

Active development with regular new features

What Could Be Better

Limited to supported data sources (Airtable, Sheets, etc.)

Complex logic sometimes hits platform limits

Performance can slow with large datasets

Some customization requires workarounds

Learning curve for advanced features

Softr vs. Alternatives

vs. Glide: Glide excels at mobile apps from Sheets; Softr excels at web apps from Airtable. Choose based on primary use case and data source.

vs. Bubble: Bubble offers more power and flexibility; Softr offers faster building and simpler learning curve. Bubble for complex apps, Softr for straightforward ones.

vs. Webflow: Webflow is a website builder; Softr is an app builder. Different tools for different needs.

vs. Airtable Interfaces: Airtable Interfaces work within Airtable ecosystem; Softr provides public-facing applications and proper user management.

Tips for Success

Design Airtable first: Application quality depends on data structure. Plan your Airtable base before building the app.

Start with templates: Modify existing templates rather than building from scratch for faster results.

Test user experience: Build, then test as different user types. Ensure permissions and visibility work correctly.

Plan for scale: Consider data volume and user count when architecting. Performance varies with dataset size.

FAQ

Do I need Airtable?

No. Google Sheets, HubSpot, and other sources also work. But Airtable integration is the most developed and capable.

Can I accept payments?

Yes. Stripe integration enables payments, subscriptions, and membership paywalls.

Is my data secure?

Data stays in your connected data source (Airtable, Sheets). Softr accesses but doesn't store underlying data. Security depends on both platforms.

What happens if I cancel?

Apps stop working, but data in Airtable/Sheets remains. You can always rebuild on another platform.

Final Verdict

Softr delivers on the no-code promise: real, functional web applications built by anyone with data in Airtable or Sheets. The platform doesn't try to do everything—it does data-driven web apps extremely well.

For teams who need client portals, internal tools, or data-driven sites without hiring developers, Softr provides professional results at accessible prices.

Rating: 4.4/5