What Is ManyChat?

ManyChat is a social-messaging automation platform built for brands that live inside Instagram, Facebook Messenger, WhatsApp, SMS and even TikTok. Instead of juggling separate inboxes, you plug all those channels into one dashboard, map out automated flows, and let the bot greet followers, capture leads and push sales around the clock.

Think of it as a friendly concierge that never sleeps. Whether a shopper asks a price in DMs at 2 a.m. or a giveaway explodes with hundreds of comments, ManyChat steps in with instant, personalized replies so you can focus on product, not copy-pasting.

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Key Features That Make ManyChat Shine

Omnichannel Automation

One login covers Instagram DMs, Facebook Messenger, WhatsApp, SMS, email and a beta TikTok inbox, so you can keep every conversation in one stream. The same campaign can nudge a new follower on Instagram, remind them over WhatsApp and drop a discount code via SMS without extra wiring.

Visual Flow Builder & Templates

Drag-and-drop nodes connect messages, delays, conditions and actions like LEGO bricks. Total beginner? Start with pre-built templates for welcomes, quizzes, product launches or abandoned cart nudges, then tweak copy inside the colorful canvas.

Growth Tools & Keywords

Built-in growth widgets—QR codes, website pop-ups, comment triggers and Keywords—turn passive scrollers into opted-in contacts. Even the free plan lets you set up three custom Keywords; upgrade and you unlock unlimited triggers plus advanced segmenting rules.

ManyChat AI Add-on

New in 2024-2025, the AI suite layers natural-language magic on top of your flows. It includes: * Flow Builder Assistant that drafts an entire automation from a single goal. * AI Step blocks for intent-aware replies and lead qualification. * Intention Recognition that replies based on meaning, not exact words. * Text Improver that polishes messages to stay on-brand. The add-on costs $29 a month on top of Pro and Elite plans.

Analytics & Segmentation

Pro users get a Metrics tab and a pixel that tracks revenue, average order value and buyer journeys. Unlimited tags, custom fields and advanced segments let you slice audiences for laser-targeted broadcasts.

Live Chat & Inbox Collaboration

When a VIP needs a human touch, a teammate can pause the bot and jump into Live Chat from the same dashboard. Free users get one seat; Pro bumps that to three, and Elite removes the cap.

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Pricing: How Much Does ManyChat Cost?

ManyChat keeps it simple with three core tiers.

• Free – $0 forever for up to 1,000 contacts. Includes Instagram, Messenger and basic growth tools.
• Pro – Starts at $15 per month for 500 contacts and scales as your list grows. Adds WhatsApp, SMS, email, unlimited Keywords, analytics, integrations and removes ManyChat branding.
• Elite – Custom flat fee for brands that want white-glove onboarding, a dedicated CSM and priority support.

Optional extras: * ManyChat AI – $29 per month add-on that unlocks all the AI goodies. * Additional SMS or WhatsApp message fees, charged pay-as-you-go.

There’s no annual billing—everything runs month-to-month—and payments are processed via Stripe, not PayPal.

FAQ

Is ManyChat really free to start?

Yes. You can build unlimited basic flows and message up to 1,000 contacts without pulling out a credit card. When you outgrow that cap, simply upgrade to Pro.

Do I need coding skills to build a chatbot?

Nope. The visual Flow Builder plus Quick Automations mean most users launch their first bot in under an hour. Code is optional, not required.

Can I use ManyChat with Instagram DMs and WhatsApp?

Absolutely. Instagram and Messenger are available on every plan, while WhatsApp unlocks on Pro and above.

What does the $29 AI add-on include?

The AI package gifts you Flow Builder Assistant, AI Step blocks, Intention Recognition and Text Improver—essentially the brain power behind smarter, human-like replies.

Is ManyChat approved by Meta?

Yes. ManyChat is an official Meta Business Partner, which means its automations follow the platform rules for messaging windows and opt-in compliance.

Ready to turn late-night DMs into morning revenue? ManyChat might be the scalable sidekick your brand has been waiting for.