Last updated: February 2026
Most website visitors leave without doing anything. No signup, no purchase, no engagement. Hello Bar exists to fix that by adding conversion-focused bars, popups, modals, sliders, and full-page takeovers to your site without touching code. The platform now includes Subscribers, a push notification tool that lets you re-engage visitors even after they leave.
Founded by Neil Patel and co-founded with the team behind Crazy Egg, Hello Bar has been around since 2012. It is not the most feature-rich conversion tool on the market, but it is one of the simplest to set up and use. If you want popups and notification bars without a learning curve, this is the tool.
Try Hello Bar FreeHow It Works
Install a single line of JavaScript on your site (or use the WordPress/Shopify plugin). Then build conversion elements through the visual editor: top bars, bottom bars, modals, popups, sliders, and full-page takeovers. Each element can target specific pages, traffic sources, devices, or visitor behavior (like exit intent or scroll depth).
The Subscribers integration adds browser push notifications. When a visitor opts in, you can send them notifications even when they are not on your site. This is a genuine differentiator over most popup tools that only work while the visitor is on the page. Push notification opt-in rates tend to be higher than email because the barrier is lower (one click vs. typing an email address).
Targeting uses 200+ parameters: page URL, traffic source, device type, geographic location, scroll depth, date/time, and visitor behavior. Exit-intent detection triggers popups when a cursor moves toward the close button. Yes/No question options in popups let you qualify visitors before showing the full offer. Custom thank you pages (paid plans) keep people on your site after conversion instead of dumping them on a generic confirmation screen.
Integrations connect to MailChimp, AWeber, ActiveCampaign, ConvertKit, Campaign Monitor, and more for email. CRM integrations (Salesforce, HubSpot, Intercom) require the Elite plan. WordPress and Shopify plugins handle installation in minutes. Zapier extends to 1,000+ apps for anything not natively supported.
What You Can Build
Notification bars: Thin bars at the top or bottom of the page. Best for announcements, promotions, and simple CTAs. Low friction, high visibility.
Popups and modals: Center-screen overlays triggered by time, scroll, exit intent, or click. Classic email capture format.
Sliders: Slide in from the bottom corner. Less intrusive than full modals. Good for secondary CTAs.
Full-page takeovers: Cover the entire screen. High conversion rates but aggressive. Use sparingly.
Push notifications: Browser-based notifications via Subscribers. Reach visitors after they leave. Schedule campaigns, segment by behavior.
Start Building with Hello BarPricing
Free: Up to 5,000 page views/month. Hello Bar branding on all elements. Limited targeting options. Basic templates. 1 popup at a time.
Growth: $29/month. 50,000 page views/month. Remove branding. A/B testing. Advanced targeting (device, location, traffic source). Priority support.
Premium: $49/month. 150,000 page views/month. Advanced design options. Premium templates. Phone support.
Elite: $99/month. 500,000+ page views/month. Dedicated success manager. Custom design help. All features unlocked.
Page view limits are the main pricing lever. If your site gets more than 500,000 views/month, you will need custom pricing. All paid plans include push notifications via Subscribers.
Hello Bar vs. OptinMonster vs. Sumo
OptinMonster ($9-$49/month) offers more targeting rules, more template variety, and deeper integrations. It is the more powerful tool for advanced marketers who want granular control over display conditions and A/B testing. But it is more complex to set up.
Sumo (free-$49/month) is closest in simplicity to Hello Bar. Similar feature set, similar ease of use. Sumo's free tier is more generous. Hello Bar's edge is the built-in push notification system.
Hello Bar wins on simplicity and the Subscribers push notification integration. It loses on advanced targeting, template variety, and pricing flexibility. For marketers who want maximum control, OptinMonster is the better choice. For simplicity with push notifications, Hello Bar has the edge.
What Works Well
- Dead simple setup (one line of JavaScript or WordPress/Shopify plugin)
- Built-in push notifications via Subscribers (most competitors lack this)
- Exit intent targeting works reliably
- Neil Patel's marketing expertise shows in the default templates
- A/B testing on paid plans
- Clean, intuitive editor that non-technical users can manage
Where It Falls Short
- Free tier is very limited (5,000 page views, branding, 1 popup)
- Page view pricing means costs scale with traffic, not features
- Template library is smaller than OptinMonster or ConvertFlow
- Advanced targeting options lag behind dedicated popup tools
- Design customization is basic compared to competitors
- No direct email marketing features (connects to external providers)
- Push notification analytics could be more detailed
Our Take
Hello Bar is the right tool for website owners who want conversion popups and push notifications without complexity. The setup takes minutes, the editor is intuitive, and the Subscribers push notification feature adds a re-engagement channel that most popup tools do not include. It is not the most powerful option in this category, but it is among the easiest to use. If you need advanced targeting, deep analytics, or extensive template libraries, look at OptinMonster. If you want simple, effective conversion tools that include push notifications, Hello Bar delivers.
Try Hello Bar Free
