Last updated: February 2026
Most email marketing tools do one thing well and make you bolt on extras for everything else. GetResponse bundles email marketing, automation, landing pages, webinars, sales funnels, and an online course builder into one platform. Whether that's brilliant or bloated depends on how many of those features you'll actually use.
Founded in 1998 in Poland, GetResponse has been around longer than most of its competitors. They serve 350,000+ customers in 183 countries. The Polish roots show in the pricing: it's noticeably cheaper than American-based alternatives like ActiveCampaign or HubSpot.
Try GetResponse FreeThe Feature Stack
Email marketing: The foundation. Visual email builder, templates, A/B testing, segmentation, autoresponders. Table stakes for 2026, but GetResponse does them well. Deliverability is consistently rated above average.
Marketing automation: Visual workflow builder for multi-step sequences. Trigger-based actions, scoring, tagging, conditional paths. This is where GetResponse competes with ActiveCampaign, and it holds up reasonably well for most use cases.
Landing pages: Built-in page builder with 200+ templates. Not as good as Unbounce or Instapage, but good enough that you don't need a separate tool. Free SSL, mobile responsive, A/B testing included.
Webinars: This is unique. No other email marketing tool at this price includes native webinar hosting. Up to 1,000 attendees, screen sharing, polls, recordings. Not Zoom, but adequate for most marketing webinars.
Website and course builder: Build simple websites and sell online courses directly through GetResponse. Neither will replace WordPress or Teachable, but for a quick landing site or a simple course, they work.
Pricing
14-day free trial with premium features. Paid plans for 1,000 contacts:
- Starter: ~$16/month (EUR 16). 3 users, unlimited emails, AI content generators, 1 automation workflow, landing pages.
- Marketer: ~$54/month (EUR 54). 5 users, unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels.
- Creator: ~$62/month (EUR 62). Adds website builder, AI course creator (500 students), webinars (100 attendees), paid newsletters.
- Enterprise: From ~$1,099/month. SMS, mobile push, AI product recommendations, dedicated account manager.
Annual billing saves 18%. Prices scale with contact count.
See GetResponse PricingWhat It Does Well
- Value for money: $59/month gets you email, automation, landing pages, AND webinars. Try getting all that from Mailchimp or ActiveCampaign for the same price.
- Webinars are genuinely useful: The only email platform at this tier with native webinar hosting. For coaches and course creators, this eliminates one more subscription.
- Solid automation: The visual workflow builder handles complex sequences without being overwhelming.
- Good deliverability: Consistently scores well in third-party deliverability tests.
Where It Frustrates
- Jack of all trades, master of none: The landing page builder isn't as good as Unbounce. The webinars aren't as good as Zoom. The course builder isn't Teachable. You get breadth, not depth.
- Email builder can feel clunky: The drag-and-drop editor works but isn't as smooth as Mailchimp's or Brevo's.
- Free plan is very limited: 500 contacts and 2,500 emails. You'll outgrow it fast.
- Reporting could be deeper: Basic analytics are fine, but advanced reporting requires the higher tiers.
GetResponse vs. Alternatives
ActiveCampaign ($29/month for 1,000 contacts) has better automation but no webinars, no landing pages at that price. GetResponse offers more features per dollar.
Mailchimp ($13/month for 500 contacts) is simpler but more expensive at scale and lacks automation depth.
Brevo (reviewed separately) prices by email volume, not contacts. Better for large lists with infrequent sends.
ConvertKit ($29/month for 1,000) is built for creators. Simpler automation, no landing page builder or webinars.
Who Should Care
GetResponse is the best fit for marketers who want email + automation + landing pages + webinars in one platform without paying for four separate tools. Coaches, course creators, and small e-commerce brands get the most value. If you only need email marketing, simpler (and cheaper) tools exist.
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