Last updated: January 2026
What Is Brevo?
Modern customer communication doesn't fit in a single channel. Customers expect emails, SMS, WhatsApp messages, chat, and marketing automation that works together seamlessly. Brevo (formerly Sendinblue) is an all-in-one customer relationship platform that unifies email marketing, SMS campaigns, marketing automation, transactional messaging, and CRM into a single, affordable solution.
What sets Brevo apart is its combination of breadth and accessibility. Enterprise-level capabilities—multi-channel automation, advanced segmentation, transactional APIs—at price points that small businesses and startups can afford. Over 500,000 companies in 180+ countries use Brevo to manage customer relationships across every touchpoint.
For growing businesses that need professional marketing tools without enterprise budgets, Brevo delivers surprising capability at accessible pricing.
[cta text="Unify Your Customer Communication"]Key Features Explained
Email Marketing
Drag-and-drop email builder creates responsive campaigns without coding. Template library provides starting points; customization tools match brand guidelines. A/B testing optimizes subject lines, content, and send times.
Marketing Automation
Visual workflow builder creates multi-step automated sequences. Welcome series, abandoned cart recovery, re-engagement campaigns, and behavior-triggered messaging run continuously without manual intervention. Conditions, delays, and branching logic enable sophisticated customer journeys.
SMS Marketing
Text message campaigns reach customers directly. Promotional messages, appointment reminders, order updates, and time-sensitive offers benefit from SMS immediacy. International coverage spans 200+ countries.
WhatsApp Business
Reach customers on their preferred messaging platform. Send marketing campaigns, transactional updates, and support messages through WhatsApp Business API integration.
Transactional Email
Order confirmations, password resets, shipping notifications, and receipts through Brevo's SMTP relay or API. High deliverability, tracking, and templates ensure transactional messages arrive and perform.
CRM
Built-in contact management tracks customer interactions across channels. Deal pipelines, task management, and team collaboration support sales processes. Not as deep as dedicated CRMs but sufficient for many businesses.
Chat and Chatbots
Website chat widget enables real-time customer conversations. Chatbot automation handles common questions. Chat integrates with the same contact database as email and SMS.
Landing Pages
Build conversion-focused pages for campaigns. Templates, drag-and-drop editor, and form integration capture leads that flow directly into CRM and automation sequences.
Meeting Scheduling
Brevo Meetings allows prospects to book time directly. Calendar integration, availability management, and confirmation emails streamline scheduling.
[cta text="Unify Your Customer Communication"]Pricing (2026)
Free — Unlimited contacts, 300 emails/day. Core features including email builder, automation, and basic CRM. Genuinely useful free tier.
Starter — From $9/month for 5,000 emails. Removes daily sending limit, adds basic reporting and support. No Brevo branding removal.
Business — From $18/month. Adds A/B testing, advanced statistics, multi-user access, send time optimization. Removes Brevo branding.
Enterprise — Custom pricing. Dedicated IP, advanced integrations, priority support, and enterprise security features.
SMS and WhatsApp charged separately based on message volume and destination. Pay-as-you-go credit system.
Who Uses Brevo?
Small Businesses
Companies needing email, SMS, and CRM without separate tools and budgets. Brevo's all-in-one approach simplifies tech stacks.
E-commerce Stores
Online retailers run promotional campaigns, abandoned cart recovery, and transactional emails. Integrations with Shopify, WooCommerce, and major platforms enable behavior-triggered messaging.
Agencies
Marketing agencies manage multiple client accounts. Affordable per-client pricing and white-label options support agency models.
Startups
Growing companies need scalable tools that don't break budgets. Brevo grows from free tier to enterprise without migration.
Pros and Cons
What We Like
Excellent value—generous free tier, affordable paid plans
True multi-channel: email, SMS, WhatsApp, chat
Solid automation capabilities
Built-in CRM simplifies tech stack
High deliverability rates
International SMS coverage
What Could Be Better
Interface can feel dated compared to newer tools
CRM less powerful than dedicated solutions
Some advanced features require higher tiers
Email builder has occasional limitations
Support response times vary
Brevo vs. Alternatives
vs. Mailchimp: Mailchimp has better brand recognition and templates; Brevo offers better value and multi-channel capabilities.
vs. ActiveCampaign: ActiveCampaign has more sophisticated automation; Brevo has better pricing and SMS/WhatsApp integration.
vs. HubSpot: HubSpot is more comprehensive but far more expensive. Brevo serves businesses who need core features affordably.
vs. Campaign Monitor: Campaign Monitor has better design tools; Brevo has better channel coverage and pricing.
Tips for Success
Start with automation: Set up welcome series and basic sequences immediately—they run without ongoing effort.
Use the CRM: Built-in CRM provides valuable context even if basic. Centralizing data improves targeting.
Add SMS strategically: SMS has higher engagement but costs per message. Use for high-value, time-sensitive communications.
Monitor deliverability: Brevo provides deliverability insights—pay attention and maintain list hygiene.
FAQ
Is the free plan really useful?
Yes. 300 emails daily with unlimited contacts covers many small business needs. Automation and CRM included. Upgrade when you outgrow limits.
How does SMS pricing work?
SMS uses prepaid credits. Costs vary by destination country—US messages cost less than international. Purchase credits as needed.
Can I migrate from Mailchimp?
Yes. Import tools bring contacts, lists, and segments. Templates may need recreation. Automation workflows require rebuilding.
Is Brevo GDPR compliant?
Yes. EU-based company with GDPR compliance built into platform. Consent management, data processing agreements, and compliance tools included.
Final Verdict
Brevo delivers remarkable value in a crowded market. The combination of multi-channel capabilities—email, SMS, WhatsApp, chat—with accessible pricing makes professional marketing tools available to businesses that might otherwise compromise on separate, inferior solutions.
For businesses seeking unified customer communication without enterprise budgets, Brevo represents one of the best values available.
Rating: 4.4/5
.png){kind=small}