Last updated: January 2026

What Is Brand24?

In a world where a single viral tweet can make or break your reputation, monitoring what people say about your brand isn't optional—it's essential. Brand24 is an AI-powered social listening platform that tracks conversations about your brand, products, campaigns, or competitors across 25 million online sources in real-time.

The Polish-founded platform started as a simple mention tracker but has evolved into a comprehensive intelligence command center. Marketing teams use it to measure campaign impact, PR professionals monitor for emerging crises, customer support teams catch complaints before they escalate, and product managers harvest authentic user feedback—all from one dashboard.

Unlike basic Google Alerts that only catch a fraction of mentions, Brand24 sweeps social networks, news sites, blogs, forums, podcasts, review platforms, and even video transcripts. Every mention gets analyzed for sentiment, reach, and influence, giving you the context needed to respond appropriately.

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Key Features Explained

Real-Time Monitoring and Storm Alerts

Create a project with your target keywords—brand names, product names, campaign hashtags, or competitor terms—and mentions start flowing in immediately. On Pro tier, updates arrive every 5 seconds; Team tier refreshes hourly. The system monitors X (formerly Twitter), Instagram, Facebook, TikTok, YouTube, Reddit, LinkedIn, news sites, blogs, forums, review sites like Trustpilot and G2, and even podcast transcripts.

Storm Alerts are Brand24's early warning system. When mention volume suddenly spikes—whether from a viral post, breaking news, or brewing crisis—you get notified immediately via email, Slack, or in-app notification. This lets you jump on opportunities or contain problems before they spiral.

AI Insights and Brand Assistant

Raw mentions are just data; insights are what drive action. Brand24's AI Insights engine analyzes your mention data and produces digestible highlight cards: trending topics, volume anomalies, share-of-voice shifts, sentiment changes, and strategic recommendations. Instead of spending hours in spreadsheets, you get executive-ready summaries in seconds.

The chat-style Brand Assistant takes this further. Ask questions in plain English—"What caused the mention spike last Tuesday?" or "Which influencers are talking about our product?"—and it answers with specific citations to actual mentions.

Sentiment and Emotion Analysis

Basic sentiment analysis classifies mentions as positive, negative, or neutral. Brand24 goes deeper with emotion detection: joy, anger, fear, sadness, admiration, and disgust. The 2026-updated model claims 95% accuracy across 90+ languages, using contextual AI that understands sarcasm, idioms, and industry jargon.

This granularity matters. A "negative" mention expressing disappointment requires different handling than one expressing anger. Emotion data helps prioritize responses and identify opportunities to delight frustrated customers.

Competitor and Influencer Tracking

Add competitor brand names to your project and the Comparison view shows share of voice, sentiment comparison, and trending topics side by side. See which competitor generates more buzz, what topics they dominate, and where gaps exist for your messaging.

The Influencer tab ranks mention authors by Influence Score—a composite metric based on reach, engagement, and authority. Identify creators already discussing your category who could become partners, or spot rising critics early enough to address concerns.

For influencer outreach automation after you've identified targets, see Waalaxy.

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Anomaly Detector and Topic Analysis

The Anomaly Detector flags unusual patterns automatically. A sudden 300% spike in mentions at 2 a.m.? The system highlights it and clusters the mentions that caused the anomaly, so you understand context with one click rather than scrolling through hundreds of individual mentions.

Topic Analysis groups conversations into themes, showing what aspects of your brand generate the most discussion. Maybe product quality drives positive sentiment while shipping generates complaints—this visibility helps prioritize improvements.

Reporting and Integrations

Generate PDF reports with custom branding for clients or executives. Reports can be scheduled for automatic delivery or generated on-demand with specific date ranges and metrics. CSV and Excel exports enable further analysis in your preferred tools.

The Slack integration pipes mentions directly into channels—sales watches for buying signals, support catches complaints, leadership monitors overall brand health. API access enables custom integrations, and the Semrush connector merges social listening with SEO data.

Real-World Use Cases

Marketing Campaign Measurement

Launch a campaign and immediately see how conversations shift. Track hashtag performance, measure earned media value, identify which messages resonate, and generate proof-of-impact reports for stakeholders. The data goes beyond vanity metrics to show actual sentiment and engagement quality.

PR Crisis Prevention and Management

Storm Alerts give PR teams precious lead time when issues emerge. Catch negative stories as they break, not after they've spread. During active crises, real-time monitoring shows how messaging is landing and when sentiment starts recovering.

Customer Feedback Mining

Product teams use Brand24 to harvest authentic user feedback from across the web—forum discussions, review sites, social media complaints. Unlike survey responses, this feedback is unsolicited and often more honest. Identify common pain points, feature requests, and competitive comparisons.

Competitive Intelligence

Monitor competitor launches, track their campaign performance, and identify messaging opportunities they're missing. When a competitor stumbles publicly, you'll know immediately. When they succeed, you can analyze why.

For comprehensive competitive analysis including advertising insights, combine Brand24 with AdCreative.ai's competitor intelligence features.

Agency Client Reporting

Agencies use Brand24 to produce professional client reports showing campaign impact, share of voice trends, and sentiment trajectories. White-label reports maintain agency branding while demonstrating concrete value.

Pricing (2026)

See the official pricing page for current rates.

Individual — $199/month ($149/month billed annually). 3 keywords, 1 user, 2,000 mentions/month, 12-hour refresh. Best for freelancers or small businesses monitoring their own brand.

Team — $299/month ($249/month annually). 7 keywords, unlimited users, 10,000 mentions/month, 1-hour refresh. Adds team collaboration features.

Pro — $399/month ($299/month annually). 12 keywords, 40,000 mentions/month, real-time updates, AI Events, full Brand Assistant access. The sweet spot for growing companies serious about social listening.

Business — $599/month ($499/month annually). 25 keywords, 100,000 mentions/month, Emotion Analysis, dedicated customer success manager.

Enterprise — From $999/month. Custom keyword limits, unlimited AI Insights, dedicated consulting support.

All plans include a 14-day free trial with full features—no credit card required.

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Pros and Cons

What We Like

Real-time monitoring across 25M+ sources including podcasts and video transcripts

AI Insights that automatically surface trends and anomalies

Emotion analysis beyond basic positive/negative sentiment

Storm Alerts for crisis early warning

Slack integration enables team-wide visibility

Influencer identification with Influence Score ranking

Competitor comparison with share of voice metrics

14-day free trial without credit card

What Could Be Better

Individual tier pricing ($149/month annual) is steep for solopreneurs

Lower tiers have slow refresh rates (12 hours on Individual, 1 hour on Team)

Some closed networks (private Facebook groups, Instagram DMs) require manual import

Annual plan cancellation only refundable within first 30 days

Mention limits can be consumed quickly for popular brands

Brand24 vs. Alternatives

vs. Mention: Mention offers lower entry pricing for basic tracking. Brand24 provides deeper AI insights, emotion analysis, and more comprehensive source coverage.

vs. Sprout Social: Sprout is a full social media management suite with publishing, engagement, and listening. Brand24 specializes purely in listening and analytics, often with stronger insights for that specific function.

vs. Hootsuite: Hootsuite focuses on social publishing and scheduling. Brand24 is dedicated listening with broader source coverage beyond just social networks.

vs. Brandwatch: Brandwatch targets enterprise with sophisticated analytics and higher pricing. Brand24 offers similar core features accessible to mid-market budgets.

vs. Google Alerts: Google Alerts is free but catches only a fraction of mentions, with no sentiment analysis or analytics. Brand24 is comprehensive but paid.

For reputation management focused on generating and managing customer reviews, pair Brand24's monitoring with NiceJob's automated review collection.

Tips for Best Results

Set up Boolean queries: Use AND, OR, and NOT operators to filter mentions precisely. Exclude common false positives from the start.

Create separate projects: Monitor your brand, competitors, and industry topics in separate projects for cleaner analysis.

Configure Storm Alert thresholds: Adjust sensitivity to avoid notification fatigue while still catching meaningful spikes.

Train the sentiment model: Manually correct sentiment mistakes—the AI learns from your corrections.

Use Slack channels strategically: Route different mention types to different teams automatically.

FAQ

Is there a free trial?

Yes. 14-day full-feature trial that lets you track up to 5 keywords and invite teammates. No credit card required to start.

How accurate is sentiment analysis?

Brand24 reports 95% macro F1 score on their 2026 model. Real-world accuracy varies by language and content type—sarcasm and industry jargon can be challenging. You can manually correct mistakes to improve accuracy over time.

Does Brand24 cover every social network?

Major platforms (X, Instagram, Facebook, TikTok, YouTube, Reddit, LinkedIn) plus news sites, blogs, forums, podcasts, and review sites. Some closed networks like private Facebook groups require manual import.

Can I cancel anytime?

Monthly subscribers can cancel from the dashboard and keep access until the billing cycle ends. Annual subscribers get pro-rated refunds only during the first 30 days.

Who should use Brand24?

Marketers measuring campaign impact, PR professionals monitoring for crises, agencies producing client reports, and product managers seeking user feedback. If you only need personal brand alerts, cheaper or free alternatives exist.

What's the difference between mentions and keywords?

Keywords are the search terms you define (brand names, hashtags, topics). Mentions are the actual results found containing those keywords. Plans limit both.

Final Verdict

Brand24 has evolved from a simple mention tracker into a genuine intelligence platform. The combination of real-time monitoring, AI-powered insights, emotion analysis, and team integrations makes it valuable for any organization where reputation and market awareness matter.

The pricing isn't pocket change, but the investment often pays for itself when you avert a single PR crisis or discover a trend before competitors. The 14-day free trial is generous enough to evaluate whether the insights justify the cost for your specific needs.

If keeping a finger on the pulse of online conversations about your brand is a priority, Brand24 is one of the strongest options available at its price point.

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