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Universal Music Group (UMG) has shifted its stance on the use of voice-cloned vocals in songs and is now in talks with Google to license artists' melodies and voices for AI-generated songs. This move could pave the way for fans to deepfake their favorite musicians, though artists will have the option to opt out.
Change in UMG's Stance:
UMG, one of the world's leading record labels, previously demanded the removal of a song using voice-cloned vocals of Drake and the Weeknd.
The Financial Times reveals that UMG is now discussing with Google the possibility of licensing artists' voices and tunes for AI-created music.
Warner Music is also rumored to be part of these discussions.
Artists might have the freedom to decline their inclusion in this initiative.
Warner Music CEO Robert Kyncl believes that a proper system could empower fans to create content like cover songs and mash-ups using AI.
Lessons from YouTube:
Music industry leaders recall the copyright issues they faced with YouTube, a platform owned by Google, which saw numerous user-generated videos using copyrighted tracks.
After enduring lengthy legal struggles, a profitable agreement with Google was reached, bringing the music sector billions annually for the use of their songs.
Although UMG was previously resistant to fan-produced deepfakes of its musicians, it seems willing to embrace AI music versions if there's a financial gain, particularly from a tech giant like Google.
Artists' Concerns:
Some UMG artists, such as Drake, have expressed dissatisfaction. Drake criticized a viral AI-rendered version of his voice in a song remix earlier this year.
While UMG and Warner Music might see monetary potential in enhancing remixes with AI, this move might further popularize musical deepfakes, prompting more individuals to join in without seeking legal permissions.
Such widespread acceptance might pose challenges for artists who want to safeguard their voices from AI replication, rendering the opt-out choice almost insignificant.
Related AI News:
An AI system can reportedly deduce what you're typing by simply listening to it during a Zoom call.
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