Deep Dives

Twitter's plan to reduce spam through DM limits

July 22, 2023
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Twitter is planning to put a limit on the number of daily direct messages (DMs) that unverified accounts can send, as part of its strategy to reduce spam and subtly encourage users to subscribe to its paid Blue membership.

Twitter's New Limit on DMs: Twitter has announced its intention to implement a rule restricting the daily DM count for unverified users.
  • This change is part of the social media giant's drive to decrease direct message spam, which has seen a significant increase recently.
  • On July 14th, Twitter introduced a new message setting that categorizes DMs based on the sender's relationship with the recipient, which led to a 70% drop in spam messages within a week.

  • Pushing Towards Blue Membership: The proposed restriction on DMs is also viewed as a method to persuade unverified users to upgrade to the paid Blue membership.
  • The company's announcement to limit DMs includes a phrase "subscribe today to send more messages," along with a link to the subscription page, revealing the underlying push for subscription.
  • Prior to this, Twitter had set a strict limit on the number of tweets unverified accounts could see per day (600 posts) and had exclusive DM sending privileges for Blue members.

  • Twitter's Financial State: Elon Musk highlighted Twitter's financial troubles in a recent tweet, mentioning that the platform is experiencing a negative cash flow due to a 50% drop in ad revenue.
  • Although the income from Blue subscriptions may not fully compensate for the decline in advertising revenue, it still contributes to the company's earnings.
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