Deep Dives

TikTok discontinues BeReal clone, TikTok Now

June 27, 2023
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TikTok has decided to discontinue TikTok Now, its version of the BeReal app. The feature was not well known, suggesting that its usage was low, and the decision might be linked to an apparent decline in BeReal's popularity.

TikTok's Discontinued Feature: TikTok has chosen to shut down TikTok Now, its replica of the social media app BeReal.
  • Matt Navarra, a social media industry analyst, captured and shared a screenshot from the TikTok app, announcing the end of this feature.
  • The relatively obscure nature of TikTok Now implies that its usage wasn't widespread among TikTok's user base.

  • Possible Reasons for the Decision: The decision to terminate TikTok Now may be tied to the perceived decline of BeReal.
  • It is suggested that TikTok might have made this decision because BeReal itself appears to be losing steam and dying off on its own.

  • Other Trending News: Alongside this main news, the article also mentions some current trending topics and deals.
  • There are deals and discounts on various products like Echo Show 8, Amazon gift cards, MyQ smart garage opener, and more.
  • Other trending news include the 'Ring of Fire' eclipse 2023, a free app called Wintoys, and the second season of a TV show called 'The Bear'.

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