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Instagram's Threads app is deliberately designed to avoid news and politics, aiming to focus on other interests, as revealed by Instagram CEO Adam Mosseri. This stance forms part of a broader effort by parent company Meta to distance its platforms from news and political content.
Mosseri's Statement: Adam Mosseri announced that Threads will avoid news and politics.
The intention is to prevent negativity, excessive scrutiny, and compromised integrity of the app.
Mosseri suggests that Instagram already supports communities around sports, music, fashion, beauty, and entertainment that don't need political or news-related content.
Mosseri's Background: Mosseri's perspective likely comes from his past experience with Facebook's News Feed.
By keeping Threads away from politics and hard news, he intends to preserve a positive user experience and maintain focus on other interests.
Meta's Strategy: Parent company Meta has been attempting to distance itself from news and politics.
Measures include reducing the visibility of political content on Facebook and rebranding the Facebook Feed to remove the word "News".
In response to a Canadian law requiring payment for local news, Meta plans to eliminate news from Facebook and Instagram in Canada.
Clarifications on Threads: Mosseri further clarified his position on Threads.
Threads won't actively discourage or diminish news and politics, but won't prioritize or actively search for such content, unlike Facebook's past approach.
Mosseri acknowledged past mistakes with Facebook's promises to the industry and expressed a desire to avoid repeating them.
Future Vision: Mosseri's vision for Threads goes beyond being an alternative to Twitter.
His ambition is to create a public square within Instagram, catering to communities not necessarily attracted to Twitter, and offering a more positive space for conversation.
This aims to draw in users from Twitter and other platforms seeking a more constructive and uplifting environment.
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