Deep Dives

Tesla announces the production of first-ever Cybertruck

July 16, 2023
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Tesla has reportedly begun the assembly of its long-awaited Cybertruck at the Giga Austin factory, marking a significant step forward in the vehicle's production despite previous delays and competition in the electric vehicle (EV) pickup market.

Expectations and Delays: The Cybertruck's journey has been filled with anticipation and setbacks.
  • Since its announcement in 2019, the Cybertruck has seen many delays and unflattering leaks.
  • Questions arose about Tesla's ability to deliver a competitive EV pickup on time.

  • Production Commencement: Tesla has finally begun the assembly of the Cybertruck.
  • Earlier, Musk had mentioned that mass production would start in 2024, with assembly beginning in summer 2023.
  • A tweet from Tesla confirmed the start of assembly, showing the first production Cybertruck at the Giga Austin factory.

  • The Giga Texas Facility: Tesla's manufacturing facility in Texas is a state-of-the-art space.
  • It spans 2,500 acres and has over 10 million square feet of manufacturing space.
  • It will be used for the production of Model Y and the upcoming Cybertruck lineup.

  • Reservation and Potential Sales: The Cybertruck has garnered a significant number of reservations.
  • Over 1.5 million Cybertruck reservations have been claimed.
  • However, with a reservation cost of only $100, actual sales could be much lower.

  • Competition: Tesla faces substantial competition in the EV pickup market.
  • Ford's F-150 Lightning, Rivian, GMC, and RAM are among the key competitors in the sector.

  • Price and Availability: The final price and specific details of the Cybertruck remain undisclosed.
  • Originally, prices were targeted at $39,900 for the single-motor variant and around $70,000 for the three-motor variant.
  • Further details on price, features, and availability are expected in the coming months.
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