Reddit tests verification labels for brands

Reddit is trialing a new verification system for brand accounts, offering an "Official" label for a select number of organizations. Meanwhile, the platform has been experiencing challenges due to changes in its API rules, causing issues with monetization and third-party developers.

Introduction of Verification Badges on Reddit: Reddit is testing a new "Official" label for verifying brand accounts.

The label is currently available to a limited number of organizations that have established relationships with Reddit.

This feature resembles the way flairs work on the platform, appearing next to usernames.

Reddit emphasizes that this label does not imply endorsement or promotion, and it does not grant any special privileges or protections.

The "Official" label is distinct from the "Promoted" label, which is used to signify paid ads.

Possible Expansion of the Verification System: Although still in testing, there's potential for the verification system to be expanded.

Reddit is currently manually verifying brands, similar to Twitter's approach.

Contrastingly, platforms like Instagram offer paid verification badges.

Reddit might shift to a paid verification system in the future, to accommodate both user and brand verifications.

Issues Following API Rules Change: Reddit has faced challenges after updating its API rules.

These changes affected third-party developers who built apps using Reddit's APIs.

In protest of these changes, many subreddits restricted access or shut down completely.

Some reopened subreddits have marked all new posts as NSFW, which hinders Reddit's ability to monetize them.