Deep Dives

Google sells Domains business to Squarespace

June 16, 2023
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Google is selling its domain registration service, Google Domains, to website builder Squarespace, transferring the ownership of 10 million domains. The aim is to better concentrate on Google's core areas, and Squarespace will offer the same renewal prices for a year, along with incentives for clients to use their website creation tools.

Selling Google Domains: Google is selling its domain registrar service, Google Domains, to Squarespace, which includes the transfer of 10 million customer-owned domains.
  • This move is part of Google's strategy to "sharpen our focus," according to Matt Madrigal, Google's VP and GM of merchant shopping.
  • Google Domains launched as a beta in 2014 and only came out of beta last year.

  • Customer Transition: Google aims to ensure a "smooth transition" for customers moving to Squarespace.
  • Squarespace, already offering domain management and web building tools, is believed to be a suitable new home for these customers.
  • The agreement ensures customers will get the same domain renewal prices for the next 12 months and incentives to use Squarespace's website building platform.

  • Effects on Google Workspace Subscribers: Subscribers to Google's Workspace enterprise platform wanting to buy a domain will have to get it through Squarespace.
  • Squarespace becomes the exclusive domain provider for Workspace customers for the next three years.
  • Those already subscribed to Workspace through Google will have Squarespace managing their domain billing and support services.

  • Deal Completion: The deal between Google and Squarespace is expected to conclude in the third quarter of 2023, depending on regulatory approval and fulfilment of closing conditions.
  • The actual domain transfer won't be fully realized until "2024 and beyond."
  • According to Bloomberg, the deal is worth $180 million.

  • Google's Product Shutdowns: Google Domains is the latest in a string of services that Google has discontinued.
  • Recently, Google shut down Currents, an enterprise-focused offshoot of Google Plus, and its cloud gaming platform, Stadia.
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