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Google Bard's EU launch delayed over privacy concerns

June 15, 2023
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Google's rushed attempt to compete with Microsoft's AI chat service, Bard, is facing significant challenges including employee criticism and regulatory hurdles in the European Union (EU).

Google's Bard AI Launch: Google pushed Bard, its AI chat service, into global markets to compete with Microsoft's ChatGPT.
  • This rapid launch appears to have resulted in a service not fully ready for end users.
  • There are also significant obstacles in European markets due to privacy concerns.

  • GDPR Compliance: The EU's General Data Protection Regulation (GDPR) imposes stringent data protection rules.
  • Google must provide clear details on how it will comply with these regulations before launching Bard in Europe.
  • Currently, it has not provided sufficient information or a Data Protection Impact Assessment (DPIA) to EU authorities.

  • Google's Response to GDPR Requirements: Google indicated its intent to provide the necessary documentation and launch Bard responsibly in the EU.
  • It plans to engage with experts, regulators, and policymakers to meet the required privacy standards.
  • However, due to raised concerns, the launch has been postponed indefinitely.

  • Employee Criticism: Internal critics from Google have labeled Bard as misleading and potentially harmful to users.
  • These employees highlight that Google decided to launch Bard despite these significant issues.
  • These criticisms add to the challenges Google faces with the introduction of Bard.

  • Potential Consequences: Google's attempts to introduce Bard into Europe may risk its overall business in the region.
  • The EU antitrust authorities have accused Google of monopolistic practices, which could lead to drastic operational changes.
  • Moreover, stricter rules against harmful AI algorithms proposed by the EU might jeopardize Bard's launch altogether.
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