Elon Musk's former lieutenant says he's destroying his own product

Esther Crawford, Elon Musk's former colleague at Twitter, has subtly criticized Musk's decision to rebrand Twitter as "X". She likens this branding change to "corporate seppuku", referencing the ancient Japanese ritual of suicide often associated with warriors' defeat and dishonor.

Musk's Rebranding of Twitter: Elon Musk's recent decision to rename Twitter as "X" has elicited criticism.

Former Twitter manager Esther Crawford equated the name change to 'corporate seppuku' in a post.

'Seppuku' is a form of ritualistic suicide in ancient Japanese culture, often associated with dishonor or defeat.

Former Manager's Criticism: Crawford's comment seems to express disapproval of Musk's management decisions.

She indirectly referred to the job cuts at Twitter following Musk's acquisition and privatization of the company.

Crawford hinted that such actions by new management can lead to significant loss of shareholder value.

Twitter's Declining Value: Under Musk's management, Twitter's value and advertiser base have significantly decreased.

Twitter is worth about a third of what Musk paid for it last October.

Several major advertisers have left the platform, and Musk has admitted that the company is losing money due to "heavy debt" and decreased advertising revenue.

Crawford's Career at Twitter: Esther Crawford was a significant figure at Twitter before being laid off.

She joined Twitter when her startup, Squad, was acquired in 2020.

She became one of Musk's top lieutenants and managed the company's subscription service, Twitter Blue, before being let go in February.

Public Response to "X": Several people, including former Twitter cofounder Jack Dorsey, have expressed confusion or criticism regarding the name change to "X".

The company displayed its new logo at its headquarters and started changing some branding images on the site.

Musk's affinity for the letter "X" has been noted, as he's previously discussed creating an "X everything app".