Disney establishes AI task force for cost-cutting

Walt Disney explores the potential of artificial intelligence applications within the entertainment industry, even as Hollywood opposes its overuse.

Disney's AI Task Force:

Disney has established a team to research AI applications within its conglomerate.

The task force was initiated before the Hollywood writers' strike.

They aim to cultivate AI in-house and collaborate with new businesses.

Job Openings:

Disney has listed 11 job vacancies specifically for AI or machine learning experts.

These roles span various company departments, from studios to theme parks and advertising.

The Need for AI:

An anonymous source emphasizes Disney's need to adapt to AI or face becoming outdated.

AI could potentially curb the high costs of film and TV production.

Movie budgets can rise to $300 million, demanding significant box office earnings just to break even.

AI's Role in Theme Parks:

AI can elevate customer service and introduce innovative experiences in Disney parks.

A former Disney worker references Project Kiwi, a machine-learning project that developed a Baby Groot robot resembling the "Guardians of the Galaxy" character.

This robot, equipped with vision systems from machine learning, may eventually interact with park visitors.

Hollywood's Concerns:

Writers and actors in Hollywood perceive AI as a threat to their professions.

The Screen Actors Guild and the Writers Guild of America, both on strike, see AI as a pivotal topic in contract discussions.

Disney's Public Stance:

Disney remains cautious when discussing AI in the public domain.

Visual effect supervisors highlighted the efforts of over 100 artists in the "Indiana Jones" movie, who worked for three years to make Harrison Ford look younger, rather than crediting AI.