Deep Dives

Apple is secretly developing its own AI chatbot

July 19, 2023
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Apple is working on its own AI technologies, including a chatbot, to compete with other tech giants like Open AI and Google, but has yet to decide on its rollout strategy.

Apple's AI Development: Apple is constructing an AI framework, "Ajax," aiming to compete with AI systems like Open AI's ChatGPT and Google's Bard.
  • Ajax is built on Google Cloud using Google's machine learning framework, JAX.
  • Ajax's primary purpose is to serve as the foundation for creating large language models, including an internal chatbot referred to as "Apple GPT".

  • Rollout and Usage: Despite some initial security-related hiccups, more Apple employees now have access to the chatbot.
  • The chatbot's deployment had initially been paused due to concerns about generative AI's security.
  • Though it's now more accessible, special approval is required to use it.
  • The chatbot's output cannot be used to develop customer-facing features.
  • Currently, the chatbot is primarily being used for product prototyping, such as summarizing text and answering queries based on its training data.

  • Comparison and Hiring Efforts: The new chatbot is similar to existing commercial AI offerings, and Apple is actively seeking experts in generative AI.
  • According to the report, the chatbot doesn't have any distinct features that set it apart from other AI offerings, such as Bard, ChatGPT, and Bing AI.
  • Apple has posted multiple job listings seeking generative AI experts, indicating its investment in this field.

  • Apple's AI Strategy: Although Apple has been relatively quiet about its AI plans, the company is striving to meet consumer demand for AI tools.
  • Unlike competitors such as Google, Microsoft, and Meta, Apple has been slower in releasing generative AI products to the public.
  • However, recognizing the consumer demand for AI tools that aid in tasks like drafting essays and creating images, Apple is trying to catch up.

  • Privacy Concerns: Apple is reportedly addressing potential AI-related privacy issues thoughtfully.
  • Apple is committed to handling potential privacy concerns arising from AI usage.
  • Apple CEO Tim Cook mentioned that while AI will be integrated into more Apple products, it will be done thoughtfully.
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