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☕️ Twitter is rebranding to 'X'

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This is your daily dose of ☕️ Techpresso, where you get the latest tech news of the day effortlessly.

Here's the latest tech news from the last 24 hours:

🐦 Twitter is rebranding to 'X'
📉 Threads loses 75% of traffic 15 days after launch
🤖 Apple is already using its chatbot for internal tasks

🐦 Twitter is rebranding to 'X'LINK

  • Elon Musk plans to rebrand Twitter as X Corp, replacing its iconic bird logo with an 'X' as soon as possible.
  • Despite buying Twitter last year, Musk's decision has not been publicly addressed by Twitter's CEO, Linda Yaccarino.
  • This isn't Musk's first 'X' fixation; his new AI company is named 'x.AI', and he once wished to name PayPal as 'X'.
  • 📉 Threads loses 75% of traffic 15 days after launchLINK

  • Meta's social media app, Threads, has seen a significant drop in user engagement and traffic, with a 75% decrease in visits since its July 6 debut.
  • Confusion about the app's identity, and a strategic focus away from news and politics, which are mainstays of Twitter, are factors contributing to the drop in usage.
  • Plans to introduce a rate limit on posts to prevent spam are also in the works for Threads, mirroring a controversial move by Twitter's Elon Musk.
  • 🤖 Apple is already using its chatbot for internal tasksLINK

  • Apple is using an internal chatbot for tasks like prototyping future features and answering data-based questions, exploring wider use of generative AI within its organization.
  • The company considers potentially deploying the chatbot tool to its AppleCare support staff, though it recognizes the current limitations of AI and approaches its implementation cautiously.
  • Despite cautionary measures, Apple, led by its head of machine learning, former Google AI head John Giannandrea, is preparing for a "significant AI-related announcement" next year, indicating serious strides in the AI domain.
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    Spotify is reportedly planning to increase its U.S. Premium subscription cost from $9.99 to $10.99, following recent price hikes by other streaming services.LINK

    Instagram head Adam Mosseri declared Android as "now better" than Apple's iOS, fueling the ongoing debate between the two dominant mobile platforms.LINK

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